GenomicsSNP Deep Dives

Bitter Taste Genetics: Why Some People Hate Broccoli (TAS2R38)

Discover the TAS2R38 gene and PAV/AVI haplotypes that determine whether you're a supertaster, medium taster, or non-taster — and what it means for food preferences and health.

Ryan Bethencourt
April 9, 2026
10 min read

The Dinner Party Gene

At any dinner table, the same dish of roasted Brussels sprouts will taste completely different to different people. To roughly one quarter of diners, those sprouts are pleasantly mild and nutty. To another quarter, they are overwhelmingly, almost offensively bitter. The rest fall somewhere in between. The primary reason for this variation is genetic: a single bitter taste receptor gene called TAS2R38.

TAS2R38 was the first taste receptor gene linked to a specific perceptual difference in humans, and it remains the most dramatic example of genetic variation in taste. The ability to taste the compound PTC (phenylthiocarbamide) was actually discovered by accident in 1931, when chemist Arthur Fox noticed that his colleague found PTC powder intensely bitter while Fox himself tasted nothing at all.

Note
Three SNPs, One Haplotype: TAS2R38 taster status is determined by three SNPs acting together as a haplotype: rs713598, rs1726866, and rs10246939. The PAV combination makes you a taster. The AVI combination makes you a non-taster. Heterozygotes are intermediate.

The Genetics: PAV vs AVI

The TAS2R38 gene encodes a G-protein-coupled receptor on taste bud cells. Three non-synonymous SNPs alter the receptor's binding pocket, determining whether it can detect thiourea-containing compounds:

  • rs713598 (position 49): C = Proline (P), G = Alanine (A)
  • rs1726866 (position 262): C = Alanine (A), T = Valine (V)
  • rs10246939 (position 296): C = Valine (V), T = Isoleucine (I)

These combine into two common haplotypes. The PAV (taster) haplotype produces a receptor that binds PTC and PROP tightly. The AVI (non-taster) haplotype produces a receptor with an altered binding pocket that essentially cannot detect these compounds.

Taster Phenotypes

  • PAV/PAV (supertaster): Both copies produce functional receptors. PTC and PROP are perceived as extremely bitter. Cruciferous vegetables, dark leafy greens, black coffee, and tonic water may taste unpleasantly bitter. About 25% of people.
  • PAV/AVI (medium taster): One functional and one non-functional copy. Moderate bitter perception. Can usually taste PTC but less intensely. About 50% of people.
  • AVI/AVI (non-taster): No functional receptor. PTC and PROP are tasteless. Cruciferous vegetables taste milder. Tend to be more adventurous with bitter foods. About 25% of people.

What Supertasters Actually Experience

Supertasting goes beyond broccoli. PAV/PAV individuals tend to perceive a range of bitter compounds more intensely, and some research suggests they have a higher density of fungiform papillae (taste bud-containing structures) on the tongue. This affects their experience of many foods and beverages:

  • Cruciferous vegetables (broccoli, Brussels sprouts, cauliflower, kale) taste more bitter due to glucosinolates like sinigrin and goitrin
  • Black coffee and dark chocolate are perceived as more bitter
  • Tonic water (quinine) is more unpleasant
  • Grapefruit juice may taste more bitter due to naringin
  • Some supertasters are more sensitive to capsaicin (chili heat) and ethanol burn
Note
Not Just Bitterness: Supertasters often have higher sensitivity across multiple taste modalities, not just bitter. Some studies report increased sensitivity to sweet, salty, and umami as well, suggesting the underlying biology involves broader oral sensory differences beyond TAS2R38 alone.

The Evolutionary Story

Why would natural selection maintain both taster and non-taster alleles at roughly equal frequency? The leading hypothesis involves a trade-off. In ancestral environments, the ability to detect bitter plant alkaloids was protective against ingesting toxins. Many poisonous plants produce bitter compounds as chemical defenses, and individuals who could taste them were less likely to eat something lethal.

However, many bitter-tasting plants are also highly nutritious. Cruciferous vegetables contain glucosinolates that are anticarcinogenic. Dark leafy greens are packed with vitamins and minerals. Non-tasters, by finding these foods palatable, may have had better nutrition in environments where toxic plants were rare. Balancing selection — where both alleles confer context-dependent advantages — may explain why non-tasters have not been eliminated from the gene pool.

Health Implications

TAS2R38 genotype has been linked to several health-relevant outcomes in epidemiological studies:

  • Vegetable intake: Supertasters consume fewer cruciferous vegetables on average, which could reduce their intake of anticarcinogenic glucosinolates.
  • Body weight: Some studies find supertasters tend to be leaner (possibly due to lower preference for high-fat, high-sugar foods), though results are mixed.
  • Alcohol consumption: Supertasters report finding alcoholic beverages more bitter and may drink less.
  • Sinus health: Intriguingly, TAS2R38 is also expressed in upper respiratory epithelium, where it detects bacterial compounds. The PAV (taster) haplotype triggers faster innate immune responses to certain pathogens, potentially reducing susceptibility to chronic rhinosinusitis.

The Fun Test

Before checking your genotype, you can try the classic taste test at home. PTC taste strips are available online for a few dollars. Place one on your tongue: if it tastes intensely bitter, you are likely PAV/PAV or PAV/AVI. If it tastes like plain paper, you are almost certainly AVI/AVI. For a more precise reading, look up all three SNPs.

Tip
Check rs713598, rs1726866, and rs10246939 using the free SNP Lookup tool to determine your PAV/AVI haplotype and predicted taster status. It is one of the most fun genetic results to share at dinner.

Frequently Asked Questions

What is TAS2R38?

TAS2R38 is a gene encoding a bitter taste receptor on the tongue. It detects specific bitter compounds including phenylthiocarbamide (PTC) and 6-n-propylthiouracil (PROP), and also responds to glucosinolates found in cruciferous vegetables like broccoli, Brussels sprouts, and kale. Three SNPs in this gene (rs713598, rs1726866, rs10246939) combine to form haplotypes that determine whether you perceive these compounds as intensely bitter, mildly bitter, or tasteless.

What are the PAV and AVI haplotypes?

The three key TAS2R38 SNPs encode amino acid changes at positions 49 (proline/alanine), 262 (alanine/valine), and 296 (valine/isoleucine). The PAV haplotype (proline-alanine-valine) produces a functional receptor that detects PTC/PROP as intensely bitter. The AVI haplotype (alanine-valine-isoleucine) produces a non-functional receptor. PAV/PAV individuals are tasters or supertasters, AVI/AVI are non-tasters, and PAV/AVI heterozygotes are intermediate tasters.

What percentage of people cannot taste PTC?

Approximately 25-30% of people of European descent are non-tasters (AVI/AVI homozygotes) who cannot taste PTC or PROP. The frequency varies by population: non-tasters are more common in some African populations (up to 40%) and less common in parts of East Asia (15-20%). The remaining 70-75% of people can taste these compounds, with about 25% being supertasters who perceive them as extremely intense.

Does TAS2R38 really affect vegetable preferences?

Yes, but the effect is moderate and can be overridden by experience, preparation methods, and cultural factors. Studies consistently show that supertasters rate cruciferous vegetables (broccoli, Brussels sprouts, kale) as more bitter and less pleasant. They also tend to consume fewer servings. However, many supertasters learn to enjoy these vegetables through repeated exposure, cooking methods that reduce bitterness, and flavor pairings.

Can I check my TAS2R38 haplotype?

Yes. The three SNPs (rs713598, rs1726866, rs10246939) are covered by most consumer genotyping services. You can look up each variant using SciRouter's free SNP Lookup tool and determine your haplotype. Or try the simple at-home test: PTC taste strips are available online for a few dollars and give instant results.

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